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What is Account-Based Marketing (ABM)? For a long time, marketers were primarily focused on capturing as many leads as possible for the business. But it is no longer the same, it no longer matters how many visitors they bring to their website. It is now all about the engagement they drive, and personalization is the

How AR/VR is Transforming B2B Marketing Businesses are starting to realize that traditional marketing strategies are no longer feasible. They must look for new and creative ways to generate more leads, engage more prospects, and build new customer relationships. To keep up with the pace of business, B2B companies are stepping up their game with

Virtual Collaboration in Modern Workplace As we try to comprehend the full impact of the pandemic, the modern workplace is going through a constant evolutionary phase. With businesses shifting to remote work, it has become essential for them to reconsider their strategy to maintain their current organizational culture and adopt modern communication structures that will

As the novel coronavirus pandemic continues to spread throughout the world, more and more businesses are having to cancel or delay their in-person events. This is a huge blow to many businesses, as hosting live events is an extremely effective way to attract new customers and grow your business. However, businesses are not giving up!

The retail industry is changing, creating new opportunities for growth and improving the customer experience. According to Goldman Sachs, the global market for Augmented Reality (AR) and Virtual Reality (VR) in retail will hit $1.6 billion by 2025 with 32 million users. The retail industry was quick enough to adopt this innovative technology which has

With the advancement of technology, many industries are evolving and changing the way they work. Industries like real estate are no exception and seem to adopt such technologies. The introduction of Augmented Reality (AR) and Virtual Reality (VR) in the real estate industry is transforming the methods of designing, buying, and selling of properties. It

Augmented reality (AR) and virtual reality (VR) are transforming the event industry. With events shifting to virtual, this technology has a tremendous influence on the event industry. Businesses and event planners are always looking for innovative ways to enhance their event experience. This technology can change the way event planners engage with their attendees and