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What Is Account-Based Marketing and Why B2B Marketers Should Adopt It? For a long time, marketers were primarily focused on capturing as many leads as possible for the business. But it is no longer the same, it no longer matters how many visitors they bring to their website. It is now all about the engagement

How AR/VR is Transforming B2B Marketing Businesses are starting to realize that traditional marketing strategies are no longer feasible. They must look for new and creative ways to generate more leads, engage more prospects, and build new customer relationships. To keep up with the pace of business, B2B companies are stepping up their game with

Digital Transformation in Modern Workplace: Going Virtual is the Trend As we try to comprehend the full impact of the pandemic, the modern workplace is going through a constant evolutionary phase. With businesses shifting to remote work, it has become essential for them to reconsider their strategy to maintain their current organizational culture and adopt

Hosting an in-person event is quite effective and brings value to your business, but due to the pandemic, many events have been delayed or cancelled. Now, businesses are adopting virtual platforms to keep up their progression and events all around the globe are moving towards virtual solutions for the near future. No doubt, the impact

The retail industry is transforming, generating new possibilities for growth and providing a better customer experience. According to Goldman Sachs, the global market for AR and VR in retail will hit $1.6 billion by 2025 with 32 million users. The retail industry was quick enough to adopt this innovative technology which has huge potential to

With the advancement of technology, many industries are evolving and changing the way they work. Industries like real estate are no exception and seem to adopt such technologies. The introduction of Augmented Reality and Virtual Reality in the real estate industry is transforming the methods of designing, buying, and selling properties. It can create an

Augmented reality and virtual reality are transforming the event industry. With events shifting to virtual, this technology has a tremendous influence on the event industry. Businesses and event planners are always looking for innovative ways to enhance their event experience. This technology can change the way event planners engage with their attendees and can bring

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